Description
‘Don’t turn this into a crusade. You are way too young for that,’ was Heineken CEO Jean-François van Boxmeer’s warning to the author during their first meeting. Investigative journalist Olivier van Beemen considered it as an incentive to dig even deeper in to the African secrets of the beer brewer.
Beer for Afrika is a book filled with remarkable disclosures and ground-breaking analyses that shine a new light on the African business world. The commercial success story of Heineken is interwoven with multiple violations of their own code of conduct and international guidelines. The beer brewer was implicated in war crimes, corruption and evades local authorities by channeling money via obscure constructions. ‘We don’t have a choice,’ answers Heineken. But is that really the case?
This new book is the result of a five-year investigation and in-depth conversations with the executive board of Heineken. It is the sequel to the highly acclaimed Heineken in Afrika which even led to parliamentary debates in the Netherlands and Europe and was nominated for the Lira Scherpenzeel Prijs for exceptional foreign journalism.
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Rights Information
Rights sold: English (C. Hurst & Co. Publishers ltd.), French (Rue de l’Échiquier), Italian (Add Editore), and Slovenian (UMCO).
English PDF and German sample available
Marketing Information
Awarded with De Tegel (Dutch equivalent of the Pulitzer)
Longlisted for Brusseprijs 2019
Nomination Dick Scherpenzeel Award and Free Press Award
Nomination Prix du Livre des Dirigeants Commerciaux de France
Reviews
“[This] critical account of the brewer goes to the heart of doing business in challenging markets […] a provocative book.”
- The Financial Times
“Precisely and rigorously ticks off Heineken’s excesses and tribulations in Africa.”
- Le Monde
“Never before has so extensively been written about a Dutch multinational in Africa. [Van Beemen] writes it with great speed.”
- de Volkskrant ★★★★
Author Biography
Olivier van Beemen is an investigative journalist and writes, among others, for NRC Handelsblad, Le Monde, De Correspondent and Follow the Money. Between 2002 and 2012, he worked as foreign correspondent in France for Het Financieele Dagblad, Elsevier en Knack. For his research on Heineken’s role in the genocide in Rwanda, van Beemen has been awarded with De Tegel, one of the most prestigious journalist awards in the Netherlands.
Uitgeverij Prometheus
Prometheus Publishers is a Dutch publisher that publishes a wide variety of quality fiction and non-fiction titles. Prometheus’s catalogue balances established talents with new voices that we introduce into the literary market. Amongst our fiction authors are renowned Dutch-language authors such as Connie Palmen, Griet Op de Beeck, Tom Lanoye, Tim Krabbé, and Esther Verhoef. Prometheus also publishes the Dutch translations of great international voices like Umberto Eco, Sandro Veronesi, Margaret Atwood, and Zadie Smith. Our non-fiction catalogue is filled with experts from across the scientific spectrum. Ranging from history to psychology and from physics to literary studies, Prometheus offers exciting new insights into a wide range of disciplines. Prometheus also publishes a philosophical series with musings on subjects that are relevant to our society today.
View all titlesBibliographic Information
- Publisher Uitgeverij Prometheus
- Publication Date March 2018
- Orginal LanguageDutch
- ISBN/Identifier 9789044635041
- Publication Country or regionNetherlands
- FormatPaperback
- Pages224
- ReadershipGeneral
- Publish StatusPublished
- Copyright Year2018
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