This book discusses the prospects and challenges of the archaeotourism sector in Malaysia, one of the tourism industry’s subsectors. Recent findings showed that the tourism industry is a popular and increasingly significant economic sector in Malaysia.  The mainstream media discusses frequently  issues related to the tourism industry due to its ability to contribute to Malaysia’s economy. In addition to various forms of promotion, incentive schemes and initiatives have also been introduced to improve the tourism industry. As a result, several new subsectors have emerged in the tourism industry, including the archaeotourism sector.