Advertising
Description
Children's advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children's market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the children themselves.
This volume presents cutting-edge research designed to stimulate and inform this debate. Topical issues such as smoking and alcohol consumption highlight this issue from all perspectives.
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SAGE Publications
SAGE has produced over 850 journals, including those of over 300 learned societies and institutions, and over 800 books a year over a broad range of areas including business, science, and technology.
View all titlesBibliographic Information
- Publisher/Imprint SAGE Publications / SAGE Publications, Inc
- Publication Date July 1999
- Orginal LanguageEnglish
- ISBN/Identifier 9781452262178 / 0761912851
- Publication Country or regionCalifornia
- Primary Price 33.99 GBP
- Pages336
- ReadershipPostgraduate
- Publish StatusPublished
- Responsibilityedited by M. Carole Macklin and Les Carlson.
- Reference CodeBDZ0001886669
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