Advertising
Advertising in Modern and Postmodern Times
by Odih, Pamela
Description
This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Filling a critical gap in the literature, Advertising in Modern and Postmodern Times examines the forms of consumer subjectivity resulting from of postmodern disruptions in time and space and the significance of advertising for the identity of contemporary consumers. Author Pamela Odih marshals an impressive range of historical examples and rich illustrations to explain the socio-cultural development of advertising throughout history.
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SAGE Publications
SAGE has produced over 850 journals, including those of over 300 learned societies and institutions, and over 800 books a year over a broad range of areas including business, science, and technology.
View all titlesBibliographic Information
- Publisher/Imprint SAGE Publications / SAGE Publications Ltd
- Publication Date April 2007
- Orginal LanguageEnglish
- ISBN/Identifier 9781848605060 / 0761941908
- Primary Price 15.99 GBP
- Pages232
- Publish StatusPublished
- ResponsibilityPamela Odih.
- Page size24
- IllustrationIllustrations
- Biblio NotesFormerly CIP.
- SeriesPublished in association with Theory, Culture & Society
- Reference CodeBDZ0005826681
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