Sales & marketing
A General Theory of Competition
Resources, Competences, Productivity, Economic Growth
by Hunt, Shelby Dean
Description
A General Theory of Competition develops a ground-breaking new theory of competition - `resource-advantage theory'.
Recent thinking on competition has assumed the premises, structure and implications of the theory of perfect competition.
In his long-awaited book Shelby Hunt draws on economics, management, marketing and sociology to articulate resource-advantage theory. The author proceeds to illustrate how and why his theory may be used to explain and predict economic phenomena with great accuracy.
This volume is extremely well-referenced, with detailed source notes.
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SAGE Publications
SAGE has produced over 850 journals, including those of over 300 learned societies and institutions, and over 800 books a year over a broad range of areas including business, science, and technology.
View all titlesBibliographic Information
- Publisher/Imprint SAGE Publications / SAGE Publications, Inc
- Publication Date November 1999
- Orginal LanguageEnglish
- ISBN/Identifier 9781452221649 / 0761917292
- Publication Country or regionUnited Kingdom
- Primary Price 39.99 GBP
- Pages320
- ReadershipPostgraduate
- Publish StatusPublished
- SeriesMarketing for a New Century
- Reference CodeBDZ0002481836
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