Communication studies
Research Paradigms, Television, and Social Behaviour
by Asamen, Joy K.
Description
This book provides an understanding of television research from both the quantitative and qualitative perspectives. It systematically analyzes the various research paradigms used in the study of television, and focuses on the integration of quantitative and qualitative methodologies as a means for understanding the complexities associated with this medium.
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SAGE Publications
SAGE has produced over 850 journals, including those of over 300 learned societies and institutions, and over 800 books a year over a broad range of areas including business, science, and technology.
View all titlesBibliographic Information
- Publisher/Imprint SAGE Publications / SAGE Publications, Inc
- Publication Date October 1997
- Orginal LanguageEnglish
- ISBN/Identifier 9780761906544
- FormatPrint
- Primary Price 56 GBP
- Pages440
- Publish StatusPublished
- Edition1
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