Description
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Are your franchisees held back by an outdated or ineffective Operations Manual?
Manual Magic will help you transform your manual into an engaging, empowering and user-friendly asset that drives success and sets your franchisees apart from the competition. Penny Hopkinson’s unique three-step approach creates a scalable, well-structured and accessible knowledge-sharing environment that enables franchise teams to participate, learn and grow.
Read this book and learn how to:
• Capture the essence of your business system for effective replication across your franchisee network
• Develop clear, efficient Standard Operating Procedures (SOPs) for all your core processes
• Streamline operations, reduce errors, enhance productivity and create a seamless brand experience for your customers
• Cultivate a learning-centric environment using cutting-edge tools and techniques
More Information
Rights Information
WORLD
Endorsements
‘While working on The Eden Project system and Operations Manuals, I have found the 3-step principles in Manual Magic to be incredibly valuable. These principles have been successfully applied with multiple clients at Whitbread and in Java Group – East Africa. They have proven to be a great support for developing first Operations Manuals and upgrading current ones. The process ensures relevant and engaging content, as well as cross-functional collaboration. I highly recommend Manual Magic as a must-read and great reference tool.’
— Joanna K Dawson, Consultant & Coach
Reviews
‘Penny Hopkinson “gets” franchising. Manual Magic is a must-have book for any franchisor. If you are a franchisor, read this book. It will help you identify the flaws in your current Operations Manual. If you are planning to franchise your business, read this book. You will use it as a template to provide your franchisees with the best possible companion on their franchise journey. ‘I’ve been involved in franchising for 17 years. This is the most important book I’ve read. It will help any franchisor set the right tone with their franchisees.’
— Steve Ennis, BFA Franchise Champion
Author Biography
Penny Hopkinson, a former international editor and Middle East socio-economics correspondent, founded Manual Writers International® in 1987 – a consultancy dedicated to planning, structuring and creating engaging operational content. In 1989 she was invited to join the British Franchise Association as an Affiliate Professional Advisor to set an Operations Manual gold standard for members. Since then, she’s created hundreds of operations manuals for SMEs, multinationals and social enterprises. In 2011, she was awarded a Companion of the British Franchise Association in recognition of her outstanding contribution to the development of franchising in the UK.
Rethink Press
Since 2011, we’ve guided hundreds of experts to write and publish authority-defining books that raise their profile and build hugely successful businesses. Being directly involved in so many best-selling, award-winning, business-boosting author success stories has led us to one conclusion... Nothing sells you like a book. And no one builds books like Rethink.
View all titlesBibliographic Information
- Publisher/Imprint Rethink Press Limited / Rethink Press
- Publication Date October 2023
- Orginal LanguageEnglish
- ISBN/Identifier 9781781338032
- Publication Country or regionUnited Kingdom
- Primary Price 19.99 GBP
- ReadershipProfessional and Scholarly
- Publish StatusPublished
- Dimensions8.5 x 5.5 inches
- Reference Code9781781338032
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